Destination Management Organisation, Marketing Cheshire, which works to market Cheshire to investors, visitors, students and residents, has appointed Clive Sykes as its new Chair.
Clive Sykes, founder and non-executive Chairman of Sykes Cottages Ltd which works as a booking agent for around 6,000 holiday cottages and second homes across the UK and Ireland, takes over from outgoing Chair Edward Pysden.
During his six years of service as Chair of Marketing Cheshire, Edward has made a significant contribution in driving the company’s transition from a public sector funded organisation to a commercially facing agency providing leading marketing, events, PR and social media services to a wide range of tourism businesses across Cheshire.
Clive’s appointment will help to build on Marketing Cheshire’s ongoing success following its recent merger with Cheshire and Warrington Local Enterprise Partnership, which has widened the organisation’s role in raising the profile of Cheshire and Warrington as a place to live, work and invest.
Clive said: “I’m delighted to be taking over as Chair of Marketing Cheshire at a really exciting time for its growth and development. Having built and grown a tourism business in Chester and working in tourism for the whole of my career, I am extremely passionate about Cheshire and the sector. I’m looking forward to bringing my experience of growing a successful business, my marketing background and my understanding of the needs of the tourism businesses to help build on Marketing Cheshire’s success and support Cheshire’s rich and diverse visitor economy.